What are MSRP and MAP?Updated 4 months ago
MSRP is the Manufacturer's Suggested Retail Price. It is also know as the recommended retail price (RRP), or the Suggested Retail Price (SRP).
It is simply a price suggestion provided by the manufacturer of the product. You may find MSRPs for each product in our data feed.
MAP is a Minimum Advertised Price - Minimum amount that resellers agree not to advertise below. It is the member’s obligation to comply with MAP policies as they are subject to change.
As we are a distributor of the products and not the manufacturer, unfortunately we can not provide our members with MAPs for all the products that we offer.
There is no central database for MAPs. Typically, you would need to reach out to the brands or the brands would notify you if they are in violation.
You may locate MAP policies of some of the brands that we offer attached below: